5 Common Mistakes in Logo Design and How to Avoid Them

Does your logo make your brand stand out in the crowd or keep you lost in the shuffle? Whether you're a start-up or a seasoned business owner, it's critical to make sure that your brand gets noticed. A poorly designed logo is a major obstacle to fame and fortune.

5 Common Mistakes in Logo Design and How to Avoid Them

Does your logo make your brand stand out in the crowd or keep you lost in the shuffle? Whether you're a start-up or a seasoned business owner, it's critical to make sure that your brand gets noticed. A poorly designed logo is a major obstacle to fame and fortune.

The most common mistakes in logo design are usually the easiest to avoid. After reading this article, you won't let another day go by with a logo that's holding you back.

Help secure your future success by exploring five of the biggest mistakes people make when designing logos and how to avoid them.

1. Borrowing Someone Else's Design

A logo is the face of your brand. As a result, it's important you design one that doesn't look like everyone else's on the market.

Making your logo unique doesn't only help your brand get noticed, it protects you. A stolen logo invites all sorts of trouble — ethical and legal.

Don't be a copycat!

2. Using Clip Art

Almost as bad as copying a logo design, some people resort to using clip art or stock images. Don't laugh — it really does happen!

If you want to make your logo stand out, use original artwork. Clip art and stock images don't give the same effect as an authentic design that reflects your brand's personality.

3. Overcomplicating the Design

Have you ever seen a logo that makes your vision blurry and your head hurt?

Be careful not to overcomplicate the design. Don't use too many colors or fonts. If you include text, make sure it's easy to read.

Simple logo designs work best. Make it memorable without too many bells and whistles. Using a logo creator online free of charge is an excellent way to uncomplicate the design process. Make things even easier and use a logo design service.

4. Poor Color Choices

Clashing colors. Too many colors. The wrong colors.

Poor color choices are one of the most common mistakes people make when designing business logos.

The best logo colors are simple (where have we heard that?), easy on the eye, and don't create a negative vibe for the viewer.

Before you trash that neon green logo design, let's clarify one thing. Most colors can work well together under the right conditions, but you'll need to take ample time to feel out your color choices before finalizing your design.

5. Choosing the Wrong Font

Text and fonts are crucial when designing logos. Choosing the wrong font invites disaster.

The best fonts are simple and clean. They don't detract from your logo's message or brand personality.

Avoid using fancy script fonts, cursive writing, and italics unless those things speak to your brand.

You Too Can Avoid Mistakes in Logo Design

The mistakes in logo design that we just talked about all have one thing in common: they won't communicate what you want to say about your brand.

Make sure your logo is working for you by choosing logo fonts and colors, and imagery that works together to make your brand stand out in the crowd.

If you got a kick out of reading this post, check out our archives. We're always adding content that speaks to a wide range of readers, including you!

 

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